Jona Repishti, global network manager for IDIN (International Development Innovation Initiative) at MIT D-Lab, writes about the impetus for and key learnings from the 2015 PIA Working Group on distribution challenges at the Base of the Pyramid (BoP):
"Creating a new distribution network has enormous potential. But to establish this high-touch channel, first movers have to grapple with a greater degree of management complexity, high investment costs and longer payoff timeline. Pioneering companies take a multi-pronged approach and they also practice patience, persistence and focus. Getting the building blocks right can forge the path to a viable businesses – and, most important, it can help companies with a social mission get livelihood-improving products to those that will benefit from them most. We would like to invite you to use our tools, and if possible, provide us with feedback."
Read more about the group and its outputs in the NextBillion post here: http://nextbillion.net/finding-the-right-last-mile-distribution-model/