Establishing Demand for social impact goods or services is often a complex and resource intensive process as it frequently requires changing or establishing new behaviors. Scaling demand in BoP markets is ever more difficult and cost prohibitive partly due to market heterogeneity and the lack of formal marketing and communication channels. This working group will explore the most innovative ways that organizations have tried to scale-up demand for new products and services in BOP communities - with the goal of achieving optimal balance between cost effectiveness and adoption.
Representatives from these organizations: Danone, Johnson & Johnson, Pact, Phosboucraa Foundation, S.C. Johnson, Siemens Stiftung (and EpN members EoS International and BEMPU), USAID, World Vision.
More information will be available about upcoming case presentations in late spring.