Distribution Challenges at the Base of the Pyramid (2015)

2015 Working Group

Lead PIA Member: SC Johnson






This group exchanged and documented best practices around last mile distribution strategies. The group included fast moving consumer goods companies Ajinomoto, Danone, Johnson & Johnson, Mars, and SC Johnson; international nongovernmental organizations World Vision and Grameen Foundation; and social ventures Community Enterprise Solutions, Greenlight Planet, and Living Goods.

The group was co-led by MIT D-Lab and SC Johnson and gathered monthly in 2015 to share and discuss case studies on the subject. A total of 14 case studies were presented and discussed including nine by PIA members and five by guest speakers. These included representatives from ADB (Asian Development Bank), the BoP Innovation Center, Mercy Corps, Unilever, MIT Center for Transportation and Logistics, and Snow Trading International. Additional content and cases were contributed by the BoP Innovation Center.

We invite you to view, use, and share the outputs of these efforts:

The BoP Distribution Compass: a practical decision-making tool for social business and development practitioners to select appropriate distribution strategies for their products in BoP markets

Best Practices for Door-to-Door (D2D) Distribution: a guide for practitioners covering key components of a D2D distribution network, success factors, and scalability drivers